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John Gusiff
Chief Experience Officer | CX Strategy | Brand Loyalty | Customer JTBD | Experience Design | makeit toolit | Behavioral Science | GenAI |
John Gusiff is a seasoned professional with a career dedicated to assisting companies in fulfilling their brand promises and driving sustainable growth through customer acquisition, service, and retention strategies.
He has worked with a diverse range of clients including reputable brands such as Honda, Canada Goose, Disney, and more, offering his expertise in improving customer understanding, motivation analysis, storytelling, and customer journey alignment.
John Gusiff's educational background includes a Bachelor's degree in Economics/Computer Science from Claremont McKenna College.
With an extensive professional history, John has served in various key roles such as Chief Experience Officer, CX Strategist, Experience Design Consultant, and CRM Senior Program Manager for companies like Gap Inc., American Honda Motor Company, and more.
His expertise covers areas such as Customer Jobs-to-be-done Research Methods, Brand Loyalty, Experience Design, Voice of the Customer, and Customer Success, among others.
John Gusiff stands out for his ability to practice empathetic listening, leverage Design Sprint processes, utilize Service Design and Blueprinting methods, and drive organizations towards actionable insights for enhanced customer experiences.
