John Grifferty

John Grifferty is the Senior Director of Member Engagement & Operations at the Interactive Advertising Bureau (IAB).13 In this role, he is responsible for engaging with and supporting IAB members, which include over 700 leading media companies, brands, agencies, and technology firms in the digital advertising industry.2

Professional Background

John Grifferty has extensive experience in membership-focused roles within the digital marketing and advertising sector. Prior to his current position at IAB, he held a senior role at the Mobile Marketing Association, where he was responsible for membership engagement and development.4

Responsibilities at IAB

As Senior Director of Member Engagement & Operations, John Grifferty's primary focus is on:

1. Developing and maintaining relationships with IAB members
2. Ensuring member satisfaction and engagement
3. Overseeing operational aspects of membership management
4. Communicating IAB initiatives and benefits to members
5. Contributing to the organization's overall strategy for member growth and retention

Compensation

According to publicly available information, John Grifferty's compensation at IAB was reported to be $265,834 in a recent fiscal year.5 This figure reflects his senior position within the organization and the importance of his role in managing relationships with IAB's diverse membership base.

John Grifferty plays a crucial role in IAB's mission to empower the media and marketing industries in the digital economy. His work helps ensure that IAB continues to be a valuable resource and advocate for its members as they navigate the complex and rapidly evolving digital advertising landscape.