John Gilboy

John Gilboy is a marketing communications research strategist and collaborative team leader with a specialization in insights-based public relations solutions.

His expertise includes sports and entertainment sponsorship investments, new business RFP response development, qualitative consumer focus group research, strategic brand planning insights analysis, campaign message development, and presenting and translating research through storytelling.

In his current role, John focuses on primary research and analysis, emphasizing meeting, connecting, and hearing directly from consumers to shape strategies.

He has experience moderating focus groups, conducting secondary trend research, and ethnography studies across key consumer demographics like Millennials, Moms, Boomers, Urban Youth, and Hispanics.

John Gilboy previously spent eight years conducting legal and legislative research, being a member of the Massachusetts Bar and serving as Governmental Affairs Committee staff in the United States Senate.

He studied BA in English at Boston College and held positions such as EVP Growth & Alliances at Dentsu Creative, chief development officer at Mitchell, and svp of consumer & business insights at Taylor.