John Ghiorso

John Ghiorso is a prominent figure in the e-commerce and Amazon marketing industry. Here are the key details about his professional background:

Career Highlights

John Ghiorso is the founder and former CEO of Orca Pacific, a full-service Amazon marketing agency. He founded Orca Pacific in 2008 and led the company for over a decade, growing it into a leading agency that worked with over 100 major consumer brands.13

In 2020, Orca Pacific was acquired by Media.Monks, a global digital marketing and advertising services company. Following the acquisition, Ghiorso took on leadership roles at Media.Monks:

• SVP of Global Commerce (August 2020 - June 2023)
• Strategic Advisor for Global Commerce (June 2023 - Present)1

Expertise and Influence

Ghiorso is widely regarded as an authority on Amazon and e-commerce strategy. His areas of expertise include:

• Amazon marketing and advertising
• E-commerce strategy
• Digital retail trends

He has been featured as an expert in major publications like The Wall Street Journal, Forbes, Vox, and Digiday.23 Ghiorso is also a frequent keynote speaker at industry events, sharing insights on retail strategies, advertising, and the future of e-commerce.3

Education

John Ghiorso graduated from the University of Arizona's Eller College of Management with a degree in Marketing and Entrepreneurship.1

Current Focus

In his present role as Strategic Advisor at Media.Monks, Ghiorso focuses on:

• Driving innovation in the company's Commerce division
• Connecting emerging technology to commerce
• Creating content and speaking at industry events
• Positioning Media.Monks strategically in the evolving digital commerce landscape1

John Ghiorso's career trajectory from founding a startup to leading its growth and eventual acquisition, followed by taking on strategic roles at a global company, showcases his deep expertise and influence in the Amazon and e-commerce ecosystem.