John Genest

John Genest is an experienced brand and product strategy professional based in Los Angeles, California, and Boston, Massachusetts. He has been working as a freelance Brand & Product Strategy and Development Consultant since January 2016.1

Professional Background

With over 10 years of cross-functional experience, John Genest specializes in brand and product strategy, development, and marketing. He is known for his strategic vision, multidimensional skills, and passion for innovation.1

Key Achievements

Some of John Genest's notable accomplishments include:

• Leading a CPG launch that generated over $100 million in incremental sales revenue in its first year
• Contributing to the successful turnaround and sale of a 170+ year-old CPG company for over $720 million
• Developing an iPhone application that received coverage from major media outlets like ABC, CNN, and NPR
• Creating a Clio award-winning viral content strategy that disrupted Super Bowl advertising1

Areas of Expertise

John Genest's consulting work focuses on:

• Supporting startups and growth-stage companies from business plan creation through brand and product development
• Assisting established and legacy brands with progressive plans for financial management, product innovation, and marketing
• Product innovation and mergers & acquisitions support
• Transforming and turning around distressed or stagnant brands1

Recent Experience

Prior to his freelance consulting work, John held positions such as:

• Customer Experience Operations at Grow Therapy (June 2021 - December 2022)
• Customer Experience Operations at Loop Support (December 2020 - January 2022)
• Brand Manager at Pabst Brewing Company for Small Town Brewery (December 2014 - October 2015)1

John Genest's LinkedIn profile username is indeed john-genest, as mentioned in the query.