John Fiorentino

John Fiorentino: Founder of Fio Companies

John Fiorentino is an entrepreneur and product inventor who founded Fio Companies, a holding company for several successful consumer brands he created.123 Some of the notable products under Fio Companies include:

• Gravity Blanket: A weighted blanket designed to reduce stress and anxiety23
• Moon Pals: Plush toys that help children overcome fears and sleep better23
• Moon Pod: A beanbag-like chair designed for relaxation and comfort23
• Birthdate Candles: Candles personalized based on the recipient's birth date13

Prior to founding Fio Companies, Fiorentino had diverse experiences, including:

• Working as an assistant coordinator at Scooter Braun Projects, managing artists like Justin Bieber, Ariana Grande, and Carly Rae Jepsen1
• Interning and working as an executive assistant at ICM Partners, assisting an agent for artists like Drake, Future, Kendrick Lamar, and A$AP Rocky1
• Studying jazz performance at New York University, where he received a scholarship1

Fiorentino has shared insights on building successful consumer brands, emphasizing the importance of product positioning, creating an emotional connection with customers, and building immersive worlds around products.23 He believes in pursuing truth and authenticity in product creation and has a unique perspective on entrepreneurship and life experiences.3