John Federico

John Federico is a seasoned marketing leader and advisor with a strong background in digital performance, integrated multi-channel marketing, and strategic planning. With over 20 years of experience, John excels in startup environments, driving revenue growth from post-seed through series C funding stages.

His expertise spans various industries such as careers, HR and talent management, fintech, insuretech, real estate proptech, beauty and wellness, and travel and hospitality. John collaborates with early and mid-stage startups to develop go-to-market strategies, positioning, and customer acquisition plans to fuel growth.

Known for his ability to build high-performing teams and foster award-winning cultures, John has led both internal teams and external agencies. His leadership style focuses on transparency, accountability, and delivering measurable results.

John Federico's skill set includes growth marketing, performance marketing, demand generation, MarTech, brand positioning, SEO/content marketing, and product marketing. He values data-driven decision-making and is passionate about innovative, industry-disrupting products.

With a Bachelor's degree from Boston University, John Federico has held key marketing roles at reputable companies like Baselane, StyleSeat, Homeward, The Zebra, BeerMenus, Hops and Grain LLC, Monster, and Organic, Inc. Having also managed global partnerships and online marketing initiatives, John is a versatile marketing professional with a knack for team building and strategic planning.

John Federico is open to discussions on strategy, attribution, team development, craft beer, and the latest marketing technologies. His commitment to fostering growth and innovation in the marketing space is evident in his illustrious career and diverse skill set.