John Falchetto

John Falchetto is a versatile professional with a rich background influenced by his global experiences, speaking three languages across four continents.

With a career that bridges journalism, technical training, event production, and communications, John has made significant contributions to various industries and organizations.

His work as a former TV journalist with the APTN in Cairo laid the foundation for his passion for storytelling, which he now channels into helping clients create video content that effectively communicates their values and messages.

In 2006, John established the region's first technical training company, ultimately receiving recognition from the Dubai Government for training key rescue units in the Arabian peninsula, including the police, fire department, and military.

Not only did he excel in training, but he also demonstrated his event management capabilities by organizing the first and largest adventure race in the Middle East, the Arabian Quest.

Armed with a Master's degree in Communications and 15 years of experience in the Middle East, John combines his expertise with unique skills like rope access to revolutionize video production in the region.

He advocates for the use of web-optimized videos by corporations to engage with their audience effectively, emphasizing a light and fast approach that aligns with the fast-paced nature of new media and injects a fresh perspective into storytelling.

As a pioneer in leveraging RC helicopters for cost-effective aerial shots, John continuously seeks innovative ways to enhance visual storytelling and video production.

John Falchetto's educational background includes studies at Lycée Frédéric Mistral, a Bachelor's degree in Political Science from McGill University, and a Master's degree in Journalism and Communications from The American University in Cairo.