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John Ersing
Actively seeking copywriting opportunities.
Professional Background
John Ersing is a versatile and dynamic professional with a robust background in writing, editing, marketing, and communications, particularly within the fashion and beauty sectors. Having honed his skills across various roles in the marketing and communications landscape, John brings a wealth of expertise and creativity to his work. His career has spanned numerous reputable organizations, where he has successfully contributed to projects in marketing strategy, public relations, and brand storytelling.
As a freelance marketing and branding copywriter, John has crafted compelling copy that resonates with audiences, ensuring that brand messages are not just heard but also felt. His experience as a freelance writer across various titles has further solidified his adaptability and skill in producing tailored content for diverse platforms, ranging from fashion magazines to lifestyle blogs.
Before diving into the world of freelance, John held a range of positions that allowed him to develop a comprehensive understanding of the marketing and communications ecosystem. His role as an Assistant in Global Marketing Communications at IMG Fashion Events & Properties placed him at the forefront of the fashion industry, where he supported initiatives that shaped brand perceptions on a global scale. Likewise, his experience as a Public Relations/Studio Assistant at Tela Beauty Organics enriched his insight into strategic messaging and brand positioning within the beauty space.
John also played a pivotal role in shaping public engagement strategies as a Campaign Volunteer for Hillary for America, where his creative input contributed to the campaign's communications efforts. His diverse array of experiences, from working as a Sales/PR Support at Sleep Studio to being a copywriter at Moroccanoil, showcases his ability to navigate various sectors with ease and finesse.
Education and Achievements
John is a proud alumnus of the Fashion Institute of Technology, where he earned a Bachelor of Science degree in Marketing and Communications with a focus on Advertising. This educational background laid the foundation for his career in marketing, equipping him with essential skills in consumer behavior, campaign management, and digital marketing strategies. While his academic achievements are commendable, John's real-world experiences have greatly enriched his professional journey.
His dedication to both his craft and the community is evident through his various roles, such as his time as a Karmi at Laughing Lotus Yoga Center and Prana Power Yoga—positions where he balanced work and wellness while fostering a supportive environment for clients. John's time at Timber Creek High School further instilled in him the values of communication and collaboration, which he carries into all his professional pursuits.
Achievements
Some of John’s notable achievements include his impactful contributions while working for high-profile brands like Moroccanoil and as a reporter for IBT Media. By blending his passion for writing with his insights into brand narratives, he has successfully engaged audiences through innovative campaigns and storytelling techniques. His multifaceted skills, paired with his unique perspective as a member of the LGBTQ+ community, offer a fresh lens through which he approaches the fashion and beauty industry.
In addition to his professional success, John also identifies as a queer individual and passionately embraces his identity through creative expression, likening himself to “queer stardust in boy drag.” This unique personal branding not only enriches his personal story but also informs the authentic style he brings to his work in marketing and communications.
tags:[
Marketing
Branding
Copywriting
Communications
Fashion
Beauty
Freelance Writing
Public Relations
Digital Marketing
Creative Writing
LGBTQ+ Advocacy
Fashion Marketing
Content Creation
Location
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