John Elliott

John Elliott is a versatile professional with a strong background in shopper marketing, tech start-ups, and e-commerce.

With experience in developing innovative retail and marketing campaigns for Fortune 500 clients like The Hershey Company, Procter & Gamble, and Diageo, John is adept at turning data into insights, strategy, and action.

His specialties include cross-functional team leadership, new business development, digital and social marketing strategy, partnership marketing, shopper marketing, ecommerce, and marketing analytics.

John's educational background includes an MBA in Business Administration from William & Mary – Raymond A. Mason School of Business and a B.S. in Marketing from the University of North Carolina at Greensboro.

He has held significant roles in various organizations, including SVP, Commerce Director at Zenith, VP positions in commerce and practice lead at Zenith, and roles at TPN, Acumen Holdings, Saatchi & Saatchi X, PBM Products, and LifeNet among others.

John has also shared his knowledge and experience as an Adjunct Professor & Guest Lecturer at the Fashion Institute of Technology.

His professional journey encompasses a wide range of expertise from team leadership to strategic account development, making him a valuable asset in the fields of marketing, commerce, and analytics.