John Eaton

John Eaton is a senior digital executive focused on accelerating the transition to clean energy.

With a background in media, analytics, marketing tech, and brand growth, John has over two decades of experience in building high-performance teams and delivering innovative solutions.

As the Head of Media Investment at Potential Energy Coalition, John leverages marketing to develop new narratives, engage audiences, and drive demand for a cleaner, more prosperous world.

His expertise includes digital media strategy, audience segmentation, influence network distribution, multivariate testing, measurement and analytics, and digital transformation.

John is passionate about using data-driven decisions to address global challenges and improve communications.

Prior to his work in the public sector, he founded and sold multiple companies in the commercial marketing sector.

He also led product innovation in digital research strategies for global enterprises, managed machine-learning/AI analysis projects, and worked in the entertainment industry with renowned artists like Michael Jackson and David Bowie.

John's educational background includes a Bachelor of Science & Bachelor of Arts in Electrical/Computer Engineering & Music from UC Santa Barbara.

His professional experience spans various organizations, including roles at Potential Energy Coalition, TigerJack Consulting, Front Page Live, Art Not War, Ipsos SMX, Mondelēz International, Fox Broadcasting Company, SocialChorus, Arista Records, BadBoy Entertainment, Zen Media Group, Daddy's House Recording Studio, The Hit Factory, and Pacific Scientific.