John Donahue

John Donahue is a partner at Up and to the Right, a biddable media consultancy he co-founded in November 2021.12 With a career spanning over two decades in digital advertising and marketing, Donahue is known for his expertise in bridging the gap between science and creativity in the advertising industry.

Career Highlights

Agency Experience:: Donahue has held executive roles at major advertising agencies, including:

• Global Director of Business Intelligence Analytics at Omnicom Media Group
• Executive positions at GroupM

Entrepreneurial Ventures::

• CEO/Strategy Director/Co-Founder of White Lightning + Judge's Son (July 2013 - Present)
• Chief Product & Marketing Officer at Sonobi (2015 - Present)

Up and to the Right:: In November 2021, Donahue co-founded Up and to the Right with Chris Copeland. The consultancy focuses on biddable media, offering advice and hands-on services across programmatic, search, and commerce media and creative.1

Expertise and Approach

Donahue describes himself as a "digital wizard" who specializes in driving performance-based results for clients.2 His areas of expertise include:

• Biddable Media
• Business Intelligence
• Analytics
• Consumer Insights
• Brand Strategy
• Media Strategy
• Social Media Strategy
• Creative Digital Solutions

He is known for his innovative approach, describing himself as a "renegade," "pirate," and "hacker" who ignores rules to find the next big idea.2

Industry Perspective

Donahue is vocal about the challenges and opportunities in the digital advertising landscape. He emphasizes the need for advertisers to adapt to changes in privacy regulations and evolving technologies. His consultancy, Up and to the Right, aims to help marketers navigate these changes and extract maximum value from biddable media channels.13

John Donahue's LinkedIn username is indeed johndonahuenyc, where he shares insights and updates about his work in the digital advertising industry.24