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John Dionisio
Digital Marketing Executive | User Acquisition | Video Games Industry
John Dionisio is an experienced and innovative marketing executive with a specialization in mobile marketing, analytics, and enterprise marketing software solutions.
He has a proven track record of leading marketing efforts on a global scale for category-defining mobile apps across various gaming genres.
Known for pioneering data-driven marketing strategies, he has successfully positioned mobile marketing as a profitable investment while advancing the careers of emerging leaders in the industry.
Dionisio has collaborated with major tech giants such as Facebook, Twitter, Apple, and Google to revolutionize advertising management on their platforms.
Most recently, he served as the Senior Director of Performance Marketing at Zynga, overseeing performance marketing strategy, operations, and analytics for web and mobile games globally.
During his tenure, he managed multiple top free and grossing mobile apps in categories like Social Casino, Casual, Action, and Strategy, contributing significantly to Zynga's record mobile revenue and success.
Before Zynga, John Dionisio held the position of Director of Performance Marketing at Kabam, where his innovative use of mobile ad products drove record company revenue through strategic paid acquisition investments for popular racing and strategy mobile apps.
John holds an MBA in Marketing from the University of California, Berkeley, Haas School of Business, and a Bachelor of Science in Business Management with specializations in Entrepreneurship and Economics from San Jose State University.
His extensive professional journey includes roles such as Principal Consultant at Promark Marketing Inc, Director of Marketing & Business Development at Gaia Interactive, Director of Mobile User Acquisition at Kabam, and various Product Marketing and Management positions at companies like trade2save.com, JM Internet Group, Metreo, Epiphany, and National Semiconductor.