John Colonna

John Colonna is a prominent figure in the outdoor sports industry, currently serving as the President and CEO of K2-MDV Holdings, which encompasses several well-known brands including K2 Skis and K2 Snowboarding. His leadership role at K2 began in January 2018 when he was appointed as the President of K2 Sports, and he later transitioned to CEO in June 2021, following a successful tenure marked by significant growth and profitability for the company.124

Professional Background

Colonna's career spans over 25 years in the action sports sector. Before joining K2, he held senior positions at major brands such as:

• Burton Snowboards: Director of Men's Outerwear, Apparel, and Soft Goods.
• Nike: Global VP for Sportswear Merchandising.
• Levi's: Global VP of Merchandising and Design.
• Converse: Played a key role in revitalizing the brand's apparel and accessories.346

His early experience includes working as a manager and buyer for Ski Chalet in Niles, Ohio, where he developed a passion for snow sports.145 Colonna's extensive background in brand management and marketing has been instrumental in enhancing K2's global reach and digital presence.12

Vision and Impact

Under Colonna's leadership, K2-MDV has focused on innovation within its product lines, notably launching the acclaimed K2 Mindbender series of skis. His strategic vision includes expanding the company's market presence in regions like Japan and Europe while fostering strong relationships with customers and partners.14

Colonna has expressed his enthusiasm for leading K2-MDV, viewing it as a culmination of his career journey back to the snow sports industry that ignited his passion.12

Recent Developments

As of December 2024, John Colonna announced his departure from Elevate Outdoor Collective (formerly K2-MDV Holdings) to pursue other interests, marking the end of a significant chapter in his career.7