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John Keenan
Professional Background
John C. Keenan is a highly respected and accomplished executive known for his extensive contributions to marketing analytics and data-driven strategies. With a career that spans over two decades, John has held leadership roles in various prestigious organizations. Currently, he serves as the Executive Vice President of Marketing Analytics at Periscope, where he utilizes his profound knowledge and expertise to drive impactful marketing solutions.
Prior to his current role, John was the Senior Vice President of Marketing Analytics at Quad/Graphics, where he played a pivotal role in shaping the company's marketing strategies and enhancing its data analytics capabilities. His experience in the marketing domain is complemented by a firm foundation in executive advisory roles, including significant contributions to startups and established companies alike, such as Emazeme and Ior Global Services.
Career Evolution
John's professional trajectory is marked by a series of influential positions. He founded Anthem Marketing Solutions, where he served as Chief Executive Officer, leading innovative projects that capitalized on marketing analytics. Furthermore, he has held the role of Vice President at Datawealth, reflecting his deep understanding of data's role in making strategic business decisions. Additionally, he initiated Barsonline.Com, which showcases his entrepreneurial spirit and commitment to leveraging technology in marketing.
Education and Achievements
John's educational background lays a robust foundation for his professional excellence. He studied Mathematics at the University of Waterloo, where he also completed a Bachelor of Mathematics in Computer Science. This solid grounding in mathematics and computational theories has empowered John to approach marketing challenges with analytical acumen. Moreover, he furthered his education by obtaining a Master of Business Administration in Marketing and Management from The University of Texas at Austin. This prestigious program honed his business strategies and marketing expertise, establishing him as a thought leader in his field.
John's academic achievements complement his professional endeavors, providing him with both the technical and managerial skills necessary to succeed in an increasingly digital marketing landscape. His diverse educational background uniquely equips him to tackle the challenges of marketing analytics, positioning him at the forefront of industry innovation.
Notable Achievements
Throughout his career, John has been recognized for his strategic vision and ability to articulate complex analytics into actionable marketing strategies. His work at Periscope exemplifies his talent for leading teams that generate significant business growth through data intelligence. Moreover, John's advisory roles demonstrate his commitment to sharing his expertise with the next generation of marketers and innovators.
As a member of various boards, John has contributed to shaping the strategies of organizations aiming to enhance their market presence through cutting-edge analytics solutions. His entrepreneurial endeavors through Anthem Marketing Solutions and Barsonline.Com highlight his ability to fuse creativity with technology, delivering transformations that resonate across the marketing industry.
Overall, John C. Keenan's career is a testament to the power of education, analytics, and innovative thinking in the marketing landscape.
Achievements
- Executive leadership in marketing analytics
- Significant contributions at Periscope and Quad/Graphics
- Founding roles in multiple marketing and technology ventures
- Member of advisory boards for startups enhancing their market reach
- Comprehensive academic background in mathematics and business