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John Barney
Director of Business Development at Leafly
Professional Background
John Barney is a seasoned professional in the field of business development with a robust background in both the cannabis and technology sectors. With extensive experience at Leafly, one of the leading platforms for cannabis information and product discovery, John has held several pivotal roles, including Director of Business Development, where he has played a crucial part in shaping the company’s growth strategy. His prior experience as Sales Manager and Brand Partnerships Executive at Leafly reflects his deep understanding of the cannabis industry, including product categories such as flower, strains, edibles, and concentrates. John’s career trajectory demonstrates his expertise in driving revenue and forging strategic partnerships, contributing significantly to Leafly’s reputation as an authority in cannabis-related content.
Before his tenure at Leafly, John gained valuable experience at PipelineDeals, where he served as both Sr. Account Executive and Account Executive. In these roles, he honed his skills in managing client relationships and optimizing sales strategies. His capabilities extend to working with TINYpulse, where he advanced through various roles, ultimately becoming an Enterprise Business Development Representative. Throughout his career, he has consistently demonstrated a keen ability to identify market opportunities and deliver tailored solutions to meet customer needs.
John's background also includes a successful stint as an Associate Broker at Paragon Real Estate Advisors, providing him with a well-rounded understanding of market dynamics and client engagement across different verticals. His role as Administrative Technical Assistant at Cypress Consulting and Private Wealth Management at Wells Fargo Advisors further showcases his versatility and depth of industry knowledge.
Education and Achievements
John Barney studied Financial Economics at Western Washington University, where he developed a solid foundation in economic principles and financial analysis. His educational background has equipped him with valuable skills in financial modeling and decision-making that he has applied throughout his career.
In addition to his business acumen, John has also been involved in coaching and mentoring, serving as the President and Head Coach of the Western Washington University Baseball Program. This role not only highlights his leadership abilities but also underscores his commitment to fostering the growth of young athletes. Under his guidance, the program thrived, emphasizing values like teamwork, dedication, and strategic planning.
Throughout his career, John has been recognized for his strong work ethic and passion for driving results. His knowledge of cannabis products—ranging from CBD to terpenes and infused edibles—coupled with his professional experience, positions him as a thought leader in the cannabis industry. He has leveraged his comprehensive knowledge to enhance customer experiences and educational initiatives that inform the broader community.
Achievements
John Barney's achievements extend beyond his job titles, as he has been instrumental in various industry initiatives that seek to educate consumers and promote responsible use of cannabis products. His expertise in SEO has allowed him to maximize online visibility for Leafly, enhancing the company’s reach and engagement within the cannabis community. Additionally, John’s strong network in the industry has facilitated numerous partnerships that have bolstered Leafly's position as a premier resource for cannabis information and product offerings. Moreover, his background in economics has enabled him to analyze market trends and consumer behavior, providing invaluable insights that aid in shaping effective marketing strategies.
John’s contributions not only enhance his professional portfolio but also underscore his commitment to promoting a positive image of the cannabis industry while providing educational resources for consumers. With a great sense of humor evident in his interactions and a wealth of knowledge behind him, John continues to thrive in his endeavors, setting a standard for excellence in business development and community engagement.