John B. Samuel, a seasoned consultant and researcher, has spent his career investigating what drives individuals to succeed. Focused on executive search and selection, management audits, and team bonding, John has worked with corporate organizations, non-profits, and family-owned businesses since 1983. With over 10,000 job-specific diagnostic interviews conducted, he discovered the existence of the two SF-Genes©, Success Factor Genes©, that are innately embedded in every individual. These SF-Genes© are the primary causal factors that drive passion, purpose, and productivity in each person. John's research confirms that these genes are in-born and will not fundamentally alter or change during their lifetime. He serves as the President and Principal Researcher at Talent Research Foundation, USA, and the Research Director at Talent Research Institute Pte Ltd, Singapore. He specializes in leadership coaching for CEOs, performance coaching for senior managers, and career coaching for graduating university students and executives grappling with mid-career crisis. His primary life passion is to help individuals identify and leverage their unique strengths and capabilities to move from their sweat spot to their sweet spot. With his pioneering research framework detailed in his book "Living In Your Zone - Where Work Becomes Delight," John's mission is to change, enrich and empower people around the world.