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John Lewis
Interactive Marketing Authority & Strategist for one of the Largest Customer Lifecycle Marketing Platforms
Professional Background
John B. Lewis is a distinguished authority in interactive marketing, firmly established as a strategist at Zeta Global, one of the largest customer lifecycle marketing providers in the industry. As the Vice President of Business Solutions, John plays a pivotal role in shaping strategies that enable businesses to effectively communicate with customers across various digital messaging platforms, including email, mobile, and social media. His innovative approach to marketing empowers companies to not only acquire new customers but also grow and retain existing relationships, thereby enhancing client retention and maximizing revenue.
Zeta Global is known for its robust marketing solutions that help businesses optimize their marketing initiatives. The Zeta Marketing Platform, under John’s leadership, facilitates the deployment of over 190 billion messages annually for Fortune 1000 companies and leading online businesses. Through strategic advice, John ensures that clients can integrate their email marketing efforts with other current marketing initiatives, ultimately enhancing the overall effectiveness of their campaigns.
Education and Achievements
John is well-educated, having earned a Master of Public Administration (MPA) from Columbia University—one of the most prestigious universities in the world. This advanced degree equips him with the analytical skills and public policy insights essential for making informed marketing decisions. He also holds a Bachelor of Science in Business Administration from Villanova University, which provided him with a solid foundation in business principles and practices.
Throughout his career, John has undertaken numerous key roles that have built his reputation as an industry leader. Prior to his tenure at Zeta Global, he served as a First Vice President at J.P. Morgan Chase & Co., where he was integral in spearheading online marketing directed toward credit card customers. Leading a dedicated team, John focused on maximizing online enrollments and driving engagement with various marketing strategies including email campaigns and banner ads. His ability to adapt and innovate has consistently proven invaluable to the organizations he has been part of.
In addition to his role at J.P. Morgan Chase, John's career trajectory includes significant positions at several other leading organizations. He has worked as a Vice President of Sales and Marketing at Zeta Global and held roles such as Senior Director, where he continued to advance the company's marketing strategies. Earlier in his career, John contributed to the finance sector as a Vice President of Internet and Payment System Strategy at Comerica Bank, emphasizing the importance of efficient payment solutions in the evolving digital landscape.
John's diverse experience across various sectors, including project management and product development, highlights his adaptability and expertise. His time as a Senior Associate for Research and Regulatory Studies at the Bank Administration Institute and as a Financial Analyst at the Office of Financial Institutions Policy within the U.S. Department of the Treasury solidifies his comprehensive understanding of the regulatory environment that influences marketing strategies today.
Notable Achievements
John Lewis’s achievements in the interactive marketing field are numerous and noteworthy. His expertise in email marketing, eCommerce, and direct marketing has not only driven customer engagement for his clients but has also led to enhanced revenue streams and reduced marketing costs. He specializes in developing unique marketing solutions that address the specific needs of businesses, ensuring they achieve their objectives in cost-effective and efficient ways.
Beyond his extensive career in marketing, John also brings profound project management and product management skills to the table. These competencies allow him to manage complex marketing projects while also overseeing the development of new products that resonate with customer needs. His background in purchasing equips him with an acute understanding of the market dynamics that affect online marketing strategies.
John's remarkable journey in the interactive marketing landscape has established him as a sought-after speaker and consultant in the industry. He is frequently invited to share insights on merging digital marketing with traditional methods, leveraging customer data, and utilizing innovative technology to heighten engagement. This combination of technical knowledge and practical application underlines his significance as a strategic advisor in the marketing domain.
Personal Life
Residing in Yardley, Pennsylvania, John enjoys a fulfilling personal life with his wife, Joanne, and their two children. Family is essential to John, and he appreciates the balance of both his professional and personal responsibilities, embracing moments of joy with his family while also contributing significantly to the marketing world.
Conclusion
In summary, John B. Lewis is a well-respected figure in the interactive marketing community. His extensive experience, coupled with his commitment to excellence, innovation, and strategic marketing solutions, has made him an invaluable asset to Zeta Global and its clients. As he continues to impact the landscape of interactive marketing, John's philosophy centers on the idea that effective communication leads to strong customer relationships, making him a true leader in the transformation of marketing practices today.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.