John Armitage

John Armitage is a strategic digital product designer and practice leader with extensive experience in consulting and product development organizations.

His work has focused on foundational design in areas like analytics, performance management, collaboration, codeless development, credit access, robotic lawnmowers, and pricing of insurance risk.

John excels in creating value for product organizations across various domains such as Products, Processes, People, Promotion, Presentation, and Publication.

His academic expertise in design thinking and practice brings timeless principles of aesthetics, utility, and practicality into his work.

During his tenure at Host Analytics, his leadership efforts led the product to advance from Visionary to Leader quadrants in Gartner Magic Quadrant reports.

At BusinessObjects and SAP, he spearheaded UX initiatives, established practices, provided training, and integrated UX into the product development lifecycle.

At SAP, John led a significant design research project resulting in the creation of the LAVA visual analytic design language, known for its simplicity and broad utility.

His accomplishments are documented in his 2016 book 'Bringing Numbers to Life: LAVA and Design-Led Innovation in Visual Analytics.'

John's experience spans from defining design standards to informing business opportunities, developing UX strategies, and branding across various product levels.

Education-wise, he holds a Master's Degree in Graphic Design from Rhode Island School of Design and a Bachelor's Degree in Graphic Design & Management from Miami University.

Currently, John works as a Design Strategist at Narrativ, leveraging his vast experience and skills to drive digital product design innovation.