John Andrews

John Andrews is a seasoned marketer with a passion for pushing boundaries and driving innovation in the retail marketing landscape. With a career spanning Fortune 1 companies to startups, John has a proven track record of creating and implementing successful marketing strategies that adapt to the evolving industry.

As the founder of Collective Bias Social Shopper Media Company, Carusele Content Marketing Company, and the Walmart Elevenmoms content marketing platform, John is a visionary leader who excels in conceiving and executing cutting-edge business models. His expertise lies in leveraging over 20 years of experience in CPG marketing and 13 years of social media knowledge to pioneer new media formats in shopper marketing.

John Andrews has held key roles in various renowned organizations, including CEO at Photofy, Adjunct Graduate Professor at North Carolina State University Poole College of Management, Advisor at Photofy, Co-Founder/CMO at Carusele, Founder & CEO at Collective Bias, and Senior Manager - Emerging Media at Wal-Mart Stores, Inc. His career also includes significant positions such as Vice President of Marketing at Implus Footcare, LLC, Sr. Brand Manager at Newell Rubbermaid (Goody Products), Director of Marketing at Eastman Kodak (PictureVision), Associate Marketing Manager at Hanesbrands Inc., and Store Manager at Domino's.

Continuously at the forefront of marketing trends, John Andrews specializes in content marketing, shopper marketing, emerging media, social media, and mobile media. His skill set encompasses entrepreneurship, branding, marketing strategy, product development, public relations, and digital media. Committed to shaping the future of retail, John's expertise in retail relevancy is evident in his strategic approach to fostering consumer engagement and driving ROI.

John Andrews earned his MBA in Marketing from the Wake Forest University School of Business and holds a BA in Business Administration from Lenoir-Rhyne University. With a rich educational background and a wealth of hands-on experience across diverse industry sectors, John is a versatile and knowledgeable professional poised to make a significant impact in the marketing realm.