Johannes Berchtold

Johannes Berchtold is a seasoned entrepreneur and manager with over 20 years of professional experience. He currently serves as the Head of Customer Marketing & Branding at Neue Zürcher Zeitung (NZZ) in Zurich, Switzerland.1

Professional Background

Key Professional Roles::

• Head Customer Marketing & Branding at NZZ (January 2022 - Present)1
• Head of Brand Strategy at NZZ (October 2019 - December 2021)1
• Head of Communications at McKinsey & Company (January 2017 - August 2019)1
• Chief Operating Officer at St. Gallen Symposium (2012 - August 2016)1

Education and Expertise

Academic Credentials::

• Doctorate in Legal History from the University of Zurich (2003 - 2006)1
• Master of Philosophy in History, Philosophy, and Legal History from the University of Zurich (1994 - 2000)1
• Senior Executive Programme at London Business School (2015)1

Professional Focus:: Berchtold has specialized in guiding strong, traditional brands and has extensive experience working in growth markets across India, the Middle East, Russia, Turkey, and Africa. At NZZ, he leads the subscription business and shapes brand strategy across publishing, events, and new business initiatives.1