Johannes Berchtold

Johannes Berchtold is a seasoned professional with a diverse background in strategic communications, brand strategy, and operational leadership. Currently, he leads the subscription business and branding unit at NZZ, a renowned publishing house in Switzerland known for its focus on quality journalism and subscription-based revenue model. With a strong emphasis on customer marketing, data analysis, and marketing infrastructure, Johannes plays a pivotal role in shaping NZZ's brand strategy across various business verticals.

Prior to his role at NZZ, Johannes held the position of Head of Communication at McKinsey in Switzerland. In this capacity, he collaborated closely with key stakeholders in media, science, and society to articulate and propagate the firm's transformation narrative through diverse communication channels. His efforts contributed significantly to enhancing McKinsey's brand reputation and visibility.

Before his tenure at McKinsey, Johannes served as the Chief Operating Officer at the St. Gallen Symposium, where he spearheaded the organization's evolution into a globally recognized and impactful platform. His leadership was instrumental in expanding the symposium's reach and influence worldwide, consolidating its position as a prestigious global initiative for dialogue and networking.

With extensive experience spanning diverse markets including India, the Middle East, Russia, Turkey, and Africa, Johannes brings a global perspective to his strategic roles. His academic background includes prestigious degrees such as Senior Executive Programme SEP from London Business School, Dr. Phil in Legal History, and Master of Philosophy in History, Philosophy, and Legal History from the University of Zurich, showcasing his commitment to continuous learning and academic excellence.