Johanna Wahlroos

Johanna Wahlroos is the Vice President of Global Client Strategy at DoubleVerify, a prominent figure in the digital advertising and technology industry.2 She is an experienced sales leader with a proven track record of enabling partners' success in the digital space.2 Wahlroos excels at building deep client, agency, and industry partnerships, which is crucial in her role at DoubleVerify.2

Professional Expertise

Wahlroos demonstrates significant expertise in several key areas:

Digital Advertising:: She is deeply involved in discussions and panels about the latest trends in digital advertising, including the impact of AI on social media and advertising strategies.34

Industry Events:: Johanna Wahlroos is a regular participant and moderator at major industry events. For instance, she moderated a panel discussion on social media and AI at the DoubleVerify yacht during Cannes Lions 2024.13

Client Strategy:: In her role as VP of Global Client Strategy, she works closely with advertisers to help them navigate the complex digital advertising landscape. This includes addressing challenges related to brand suitability, media efficiency, and the integration of new technologies like AI.14

Thought Leadership

Wahlroos is recognized as a thought leader in the advertising industry:

• She leads workshops on topics such as "Managing the AI Moment" for professional networks like The Room.4
• She moderates panel discussions on critical industry topics, including attention metrics in advertising, featuring executives from major companies like Best Buy Ads, TikTok, and Diageo.5
• Wahlroos is involved in discussions about fundamental shifts in the advertising industry, particularly around events and verification.67

Her LinkedIn profile (username: johanna-wahlroos-99071820) serves as a platform for sharing insights and engaging with industry professionals on these topics.236