Johanna Ullsperger is a seasoned research and marketing professional who has been working in the industry for many years now. She has held several leadership positions, including her current role as Senior Experience Manager at GIM, where she oversees the GIM experience. Before this, she worked as a Senior Research Manager and Senior Consultant at GIM and GfK, respectively. Johanna has a strong background in market research and is passionate about using data to drive marketing decisions. She has excellent analytical skills and a deep understanding of consumer behavior. Overall, Johanna is an accomplished professional who is well-respected in her field and has made significant contributions to the marketing and research industries.