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Johanna Ullsperger
Research Director / Co-Head GIM experience
Johanna Ullsperger is the Research Director and Co-Head of GIM experience at GIM Gesellschaft für Innovative Marktforschung mbH, located in Nürnberg, Germany. She has extensive experience in research and marketing, specializing in user experience (UX) and target group research. Her work emphasizes the importance of values-based target group research for creating positive user experiences.14
In her role, Ullsperger leads initiatives that focus on understanding consumer behavior and enhancing user experiences through innovative research methodologies. She has been recognized for her contributions to the field, particularly in UX research, and has been involved in various projects that aim to redefine user personas and market strategies.235
Ullsperger's professional network includes over 440 contacts on LinkedIn, reflecting her active engagement in the industry.1
