Johanna Rasch is a successful business owner with a diverse background in finance and management consulting. She has studied at both the Stockholm School of Economics and the University of Gothenburg, further enhancing her knowledge in the field. Prior to owning her family company, she served as the CEO and owner at Watt & Veke, a lighting company. She honed her strategic and analytical abilities working as a CFM at Accenture and in finance at EF Educational Tours. Rasch's experience in finance and management consulting, coupled with her educational background, has equipped her with the skills necessary to run a successful business.