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Johanna Bloom
Small Business Owner. Strategy | Operations | Marketing Consultant. Empowering small business owners to grow
Johanna Bloom, also known as Jo Bloom, is the current owner of Plum Plums Cheese, a gourmet cheese and specialty food shop located on Cherry Street in New Canaan, Connecticut.12 She and her husband Stephen Bloom took over ownership of the business just before Thanksgiving in 2023.1
Background and Business Acquisition
The Blooms, who live in nearby Darien, had been looking for a local business opportunity when they came across Plum Plums Cheese. They were drawn to the shop's beautiful selection of cheeses and saw it as a perfect fit for their interests and the community.1 They worked with the previous owners for about a month and a half to ensure a smooth transition before officially taking over the business.1
Business Operations
Under Jo Bloom's leadership, Plum Plums Cheese offers:
- A selection of 75-100 different cheeses
- Hand-sliced charcuterie meats
- High-quality meats from Dellapietra's in Brooklyn
- Gourmet foods and artisan products
- Holiday platters and special seasonal offerings
The shop has become known for its community-focused approach, with Jo Bloom emphasizing the importance of customer engagement and fostering a sense of community.2
Future Plans
While maintaining many of the elements that made Plum Plums popular, the Blooms are also putting their own stamp on the business. They have introduced new initiatives such as:
- After-hours events, including fondue dinners
- The return of the Monthly Cheese Club
- Plans to rename the shop to Cherry Street Cheese & Provisions2
Jo Bloom's LinkedIn profile uses the username johannalanus, and her current position is listed as Owner at Cherry Street Cheese & Provisions (Formerly Plum Plums).34
