Johana Giraldo

Johana Giraldo is a driven and experienced professional who has worked in various roles in the advertising and media industry. She completed her Bachelor's degree in Psychology from La Sabana University, which has allowed her to develop a deep understanding of human behavior and utilize data to create effective marketing strategies.

As the Director of Digital Connections at UWG, Johana leads a team of digital marketing experts and oversees the development and execution of comprehensive digital media plans for clients. Prior to UWG, she worked as Associate Director of Digital Media at Campbell Ewald and Integrated Media Supervisor at Grupo Gallegos. In these roles, Johana was responsible for implementing multi-channel media plans, managing programmatic campaigns, and optimizing media performance for various brands.

Johana's media expertise extends to her work as a Digital Media Strategist at Orci Advertising and as a Media Planner Buyer Assistant at Orci Advertising. She began her career as a Publicity Assistant at Arenas Entertainment, where she gained valuable experience in publicity and promotional events.

Johana's professional background, which encompasses brand strategy, media planning, and digital marketing, makes her a versatile and valuable asset to any team. Her skills in media planning, digital strategy, programmatic advertising, and optimization, combined with her passion for human behavior, create a rare and dynamic skill set that has contributed to her success as a leader in the advertising industry.