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Joey Robinson
Co-Founder & CMO at Curiada
Joey Robinson is a co-founder and Chief Marketing Officer (CMO) at Curiada, an online spirits marketplace that curates collections of distinctive spirits.13 He has been in this role since April 2020, bringing his extensive experience in marketing and brand development to the company.2
Background and Education
Joey graduated from Saint Joseph's University's Haub School of Business in 2015, where he studied Food Marketing and Finance.2 During his time at university, he received several honors and awards, including:
- Athletic Director Honor Roll (May 2011)
- Dean's List (May 2013)
- Food Industry Summit Scholar (March 2014)
- Campbell's Summer Scholar (September 2014)
- Catt Scholarship Recipient (January 2015)2
Professional Experience
Before co-founding Curiada, Joey worked at Margaritaville for over five years in two key roles:
- Brand Development, Digital Strategy, and College Ambassador Program Manager (November 2016 - March 2020)
- Digital Marketing Specialist (December 2014 - November 2016)2
Role at Curiada
As Co-Founder and CMO of Curiada, Joey plays a crucial role in the company's marketing strategies and brand development. Under his leadership, Curiada has implemented successful influencer marketing campaigns, which have been responsible for generating 34.2% of the company's total revenue.3
Joey's expertise in digital marketing has been instrumental in developing Curiada's business model, which connects entrepreneurial distillers, distributors, and retailers to make distinctive spirits more accessible to consumers.3
Professional Reputation
With over a decade of experience in digital marketing, Joey is highly regarded in his field. He has praised innovative marketing tools that have helped Curiada streamline its operations and improve its understanding of customer acquisition and revenue attribution.3
Joey Robinson's LinkedIn profile can be found at linkedin.com/in/joey-robinson-bb195438, where he maintains over 500 connections.2