Joey Greenwald

Joey Greenwald is a seasoned B2B Go-To-Market (GTM) leader with a strong entrepreneurial drive and a track record of boosting revenue in the software industry. With over 15 years of experience in B2B SaaS and enterprise software, Joey has honed his skills in team leadership and office management across different locations.

With a background in economics and music from Pomona College and additional studies in economics, anthropology, and Spanish language at Universidad de Salamanca, Joey brings a diverse academic foundation to his professional endeavors.

Throughout his career, Joey has held key roles in various organizations, making significant impacts on their marketing strategies and revenue growth. Notable achievements include leading marketing efforts at Series B startup Directly, where he expanded the team, resulting in revenue growth from $15 million to $50 million in 5 years. Additionally, Joey spearheaded marketing at seed startup Filtered, driving revenue from $1 million to $2 million in Annual Recurring Revenue (ARR) within 18 months.

Joey's versatile skill set is further showcased by his transition from a sales leader to a marketer at Meltwater, contributing to the company's remarkable growth from $20 million to $250 million over 8 years. His hands-on experience in various marketing and sales roles at Meltwater, including Global Marketing Operations Manager and Sales Manager, demonstrates his ability to drive business success through strategic marketing initiatives.

Having served in leadership positions at top organizations such as OwnID, Directly, Filtered, and Brightidea, Joey has proven his proficiency in building and leading high-performing teams and implementing effective marketing programs. His dynamic career trajectory, from managing sales to overseeing marketing operations, reflects his adaptability and expertise in navigating the competitive software industry.