Joen Choe

Joen Choe is the Chief Marketing Officer (CMO) at Casa Azul Spirits, a role he has held since January 2021. He has a robust background in brand marketing and partnerships, having worked with various notable companies across different industries, including beverages and entertainment. Before joining Casa Azul Spirits, Choe held significant positions at CJ ENM America and The Booth Brewing Co., among others.124

Choe's educational background includes a degree in Politics from Durham University and further studies at Columbia Business School, which have contributed to his expertise in brand strategy and marketing initiatives.14 He has been instrumental in launching successful marketing campaigns for Casa Azul Spirits, including partnerships with well-known personalities.35