Joelle Maslaton

Joelle Maslaton is a seasoned professional with a diverse background in product and brand marketing, community building, and company culture.

Her expertise lies in crafting compelling go-to-market strategies, fostering key partnerships, and nurturing team development.

Joelle is fervently dedicated to personal growth through continuous learning and knowledge sharing, with a keen interest in generative AI and its business applications.

In addition to her professional roles, Joelle takes on various other roles as an investor, advisor, mentor, and a devoted mother.

She holds a Bachelor of Commerce degree in Business, Management, and Marketing from McGill University and a degree in Global Marketing from ESPM Escola Superior de Propaganda e Marketing.

Joelle has held prominent positions at renowned companies such as Handshake, TikTok, Instagram, Facebook, L'Oréal, Shiseido, among others.

She is the former Head of Creator Marketing at Handshake, where she led global product marketing and creator initiatives at TikTok, and also founded Macchiato & Me Consulting.

Joelle's experience spans across product marketing, brand development, brand partnerships, and account management in the consumer goods industry.

Her diverse professional journey and active involvement in various organizations reflect her commitment to innovation, leadership, and strategic development.

For more information, visit https://www.macchiatoandme.com/.