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Joel Shapiro
Wears a lot of hats to build awesome things
Joel Shapiro is currently the Chief Technology Officer at PilotDesk Inc., a position he has held since September 2023. He is based in the San Francisco Bay Area and is involved in a stealth mode marketing and advertising technology company. In addition to his role at PilotDesk, he is also the Founder and Shadetree Technologist at 604 Labs, where he has been working since January 2018. His focus there is on creating user-friendly interfaces for non-technical users to control their electronics, inspired by science fiction concepts.
Shapiro has a rich background in technology and product management, having previously worked as a Senior Growth Product Marketing Manager at Atlassian from June 2018 to January 2020. His experience includes developing strategies for B2B and B2C audiences and enhancing product onboarding processes. Before Atlassian, he served as a Senior Project Manager at Logikcull.com, where he promoted data-driven product development and built growth tools.
His career also includes significant roles at Weebly as a Technical Marketing Manager and Engineering Team Lead, where he founded a new Martech team focused on performance and marketing automation, and at ESPN as a Technical Marketing Engineer, where he developed ad serving tools for various platforms. Shapiro holds a degree from the University of Washington.1
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