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Joel Satin
Exec Leader / Digital Media / Consumer Products / Business Development / Blockchain/Web3 / Licensing / Strategy
Professional Background
Joel Satin is a highly accomplished business development executive with extensive expertise in creating and executing strategic plans that effectively commercialize intellectual property, brands, and content. With a rich history in marketing, licensing, and business analysis, Joel has consistently demonstrated the ability to not only build but also nurture long-lasting partnerships, allowing him to cultivate commercial value through strong external relationships while also garnering the support of internal stakeholders.
In his most notable recent achievement, Joel successfully improved Kodak's brand value, raising it from #123 to #84 among the Top 150 Global Licensed Brands within just three years. This impressive advancement was made possible by his strong relationships with key players in the consumer electronics, apparel, and soft goods manufacturing sectors. His creative vision enabled the extension of the Kodak brand into lifestyle products, contributing significantly to an astounding 300% increase in retail sales, culminating in an impressive $370 million.
Joel’s career trajectory is marked by several impactful roles, including his time at WWE, where he was instrumental in launching the company's digital distribution business, which marked WWE as the first sports content available on Apple iTunes. Additionally, Joel skillfully leveraged the WWE brand's recognition in the toy industry to forge a valuable partnership with Burger King, while simultaneously expanding book licensing to include children-focused products. His recruitment to the WWE finance team can be attributed to his strong analytical approach and broad business acumen, which proved to be invaluable across various operational roles in the entertainment and sports sectors. His appointing to lead the Financial Analysis and Planning team enabled a transformation of the group into embedded business partners, substantially enhancing collaboration with operational colleagues.
Over the years, Joel has built a diverse portfolio of expertise, including but not limited to NFT program development, blockchain gaming, strategic planning, and international market expansion.
Education and Achievements
Joel Satin holds a Bachelor of Science degree in Sports Marketing from the University of Connecticut, where he laid the educational foundation for his remarkable career in business development and brand licensing. His educational background has uniquely equipped him with a comprehensive understanding of the sports industry and market dynamics, enabling him to thrive in demanding roles throughout his career.
During his time at Eastman Kodak Company, Joel served as Vice President of Business Development & Sales for the Film and Imaging Division. His strategic foresight and innovative approach were vital to driving the brand's success in an ever-evolving marketplace. At WWE, he held several key leadership roles, including Vice President of Business Planning and Financial Analysis, and Vice President of Retail Development, where he was pivotal in enhancing operational efficiencies and driving revenue growth.
Joel’s commitment to excellence and strong results-oriented focus have been recognized through his leadership positions across various esteemed organizations. His journey in corporate brand management began with pivotal roles, including Senior Coordinator of Marketing at Group W Satellite Communications and Senior Coordinator at the World Wrestling Federation, progressively ascending the ranks through his consistent performance and strategic initiatives.
Achievements
Joel Satin has achieved numerous commendable milestones throughout his career, including the following:
- Transformational Brand Elevation: At Eastman Kodak Company, Joel enhanced the brand's global standing, increasing its value by an impressive 39 positions within three years.
- Innovative Digital Expansion: He was a key leader in launching WWE's digital distribution business, establishing the company as a pioneering entity in sports content on platforms like Apple iTunes.
- Strategic Partnerships: Successfully formed a notable partnership with Burger King, utilizing the strength of WWE’s brand in toys to broaden the licensing portfolio to include products targeted at children.
- Team Leader: Appointed to lead the Financial Analysis and Planning team at WWE, transforming the group's operations into strategic business partnerships, significantly improving collaboration and efficiency across the organization.
- Retail Sales Growth: Achieved a substantial sales increase for Kodak, resulting in retail sales soaring to $370 million through creative brand extensions into lifestyle products.
Conclusion
Joel Satin is a dynamic business development executive whose career is characterized by innovative strategic planning, transformative brand management, and successful partnership development. With a deep understanding of the intricacies of brand licensing and a proven record of driving growth within the consumer electronics and entertainment industries, he is well-situated as a thought leader in the field. His experience combined with his strategic thinking and creative initiatives continue to enhance his aptitude for nurturing commercial relationships and developing successful go-to-market strategies that resonate in today’s fast-paced business environment. Looking forward, his expertise will undoubtedly play a critical role in the evolving landscape of business development and brand innovation.
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