Joel Oliver, a former senior account manager and director at Insight Marketing International, is now the CEO of MyFirmsApp, a global FinTech company that puts accountants first. With a background in theology from King's School, Joel leads a team that creates software solutions for accounting and finance professionals worldwide. The MyFirmsApp solution is recognized as the world leader in app and mobile technology for the professional service sector.

The company has thousands of users engaging with its software platforms every month, endorsements from all the main accounting bodies, a dedicated training and consultancy resource site, salesforaccountants.com, and other associated companies. In addition, Sales For Accountants provides training, events, consultancy, coaching, advice, and webinars, while Insight Marketing offers lead generation, telemarketing, direct mail, and copywriting services.

Joel is passionate about helping accounting firms maintain a position of prominence on their clients' and prospects' smartphone home-screens, which builds long-term relationships. He can be contacted on his mobile or via the MyFirmsApp website.