Joel Natale

Joel Natale is an experienced professional in the bicycle industry who has held several key positions throughout his career. He is currently the Chief Commercial Officer at Rapha, a role he has held since October 2022.12 Prior to this, Joel worked at Brompton Bicycle for four years as the Head of Product Management, where he focused on consumer-oriented product development and built a team to manage all product areas.1

Career Highlights

Brompton Bicycle: During his time at Brompton, Joel played a significant role in the development and launch of the titanium T-Line, Brompton's lightest and most expensive bike to date.34 He provided insights into the design process, explaining how the company maintained stiffness while reducing weight and improving ride quality.

Previous Experience: Before joining Brompton, Joel held various positions at Evans Cycles (UK) Ltd, including:

• Commercial Director - Bikes and Own Brand
• Product Director
• Head Buyer
• Bike Buying and Merchandising Manager
• Assistant Bike Buyer

Throughout his tenure at Evans Cycles, Joel focused on customer satisfaction, process improvements, and developing strategies for growth and margin.1

Education

Joel Natale has a strong educational background:

• Master of Science (MS) in Strategic Marketing from Imperial College Business School (2021-2023)
• Brief study in corporate strategy and innovation at The London School of Economics and Political Science (LSE) in 2021
• Short-term enrollment at London Business School in 2014
• Bachelor's degree in Physics from Imperial College London (2003-2006)
• Bachelor's degree in Philosophy from The London School of Economics and Political Science (LSE) (2001-2002)1

Joel's extensive experience in the bicycle industry, combined with his educational background in business and science, has likely contributed to his success in product management and commercial roles within the cycling sector.