Joel Klettke

Currently planning what’s next. Prev. Co-founder of Case Study Buddy (acquired), conversion copywriter/consultant via Business Casual.

Joel Klettke is a seasoned entrepreneur who successfully built and managed a 7-figure business called Case Study Buddy, catering to over 300 companies, including major brands like HubSpot, Zoom, Shopify, and Loom.

His expertise lies in consulting for renowned brands such as HubSpot, Scott's Cheap Flights, and Benevity, focusing on conversion strategies, positioning, and messaging through a blend of strategic analysis and hands-on copywriting.

Currently, Joel is engaged in consulting on customer marketing programs, specializing in generating, capturing, and leveraging customer stories. He also provides advice on content, positioning, and conversion strategies for brands facing challenges or stagnation.

Joel Klettke holds a Bachelor of Commerce degree with a specialization in Entrepreneurship from the University of Calgary. Throughout his career, he has held key roles in organizations such as Business Casual Copywriting Ltd., where he served as a Conversion Copywriter and CRO Consultant, and at CBC Television as a Tech Columnist for CBC Calgary.

Additionally, Joel's diverse professional background includes stints as an SEO Consultant, Lead SEO Specialist at Vovia, and Project Manager at SIFE Calgary. He is currently taking time to spend with his family and explore potential future endeavors.