Joe Johnson

Joel Johnson is a former media executive and technology journalist turned management consultant with a strong technical background and a focus on audience-first strategies.

He is known for developing the innovative 'Zero, Zero, Zero' corporate strategy for General Motors and helping IBM reconnect with a modern developer audience through their mainframe offerings.

As part of the founding team at Wirecutter, Joel expanded the brand's reach from electronics to a broader range of consumer goods, showcasing his expertise in product and customer experience.

With a background in sociology and internet engineering, Joel brings a unique perspective to his work, blending long-arc brand vision with practical expertise to deliver tangible results measured by revenue.

His experience spans from volunteer work and logistics design to various roles at UPS, where he demonstrated his skills in solution design, coordination, supervision, and service management.

Joel's career exemplifies a commitment to helping organizations rediscover their mission and enhance customer engagement through strategic alignment and a relentless dedication to quality work.

He is a champion of bringing creative solutions to complex challenges and driving innovation in corporate strategies.

Joel's academic background includes studies in Green School, Aboriculture, Internet Engineering, and Sociology from reputable institutions such as University of Massachusetts and Marlboro College Graduate Center.