Joel Garcia

Joel Garcia is a marketing professional with extensive experience in the tech industry, particularly in SaaS and hardware companies. He served as the Director of Marketing at Instrumental Inc. from August 2020 to January 2023.1 Currently, he holds the position of Director of Marketing at Nylas, a role he began in January 2023.1

Professional Experience

During his tenure at Instrumental Inc., Joel's key responsibilities and achievements included:

• Managing brand awareness and creative campaigns across various platforms
• Overseeing demand generation campaigns that consistently drove $1.5 million in pipeline monthly
• Scaling a team of internal business development representatives
• Producing and promoting content that led to a 55% increase in web traffic over a 12-month period1

Previous Roles

Before joining Instrumental Inc., Joel held several other notable positions:

• Sr. Marketing Manager, Brand and Demand at Matterport (March 2016 - October 2018)
• Marketing Automation Admin / Copywriter at CallSource (September 2013 - March 2016)1

Skills and Expertise

Joel has over 10 years of experience in various aspects of marketing, including:

• Content and product marketing
• Press releases and email marketing campaigns
• Social media management
• SEO/SEM strategies
• Creative writing and advertising

His industry experience spans SaaS, real estate, telecommunications, online marketing, automotive, and healthcare sectors.1

Joel Garcia is known for his strategic approach to marketing, aligning content and product marketing initiatives with long-term company goals.1 His LinkedIn profile username is indeed "garciajoel", as mentioned in the query.