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Joel Farquhar
VP, Architecture at Pivotree - Strategic eCommerce Consulting - Architecting Frictionless Commerce Experiences
Joel Farquhar brings over 20 years of technical experience in successful system integration projects, with a focus on the B2C commerce sector.
He has expertise in enterprise-grade eCommerce platforms like SAP Hybris and Oracle Commerce, guiding clients through eCommerce technology landscapes.
As a member of the Pivotree leadership team, Joel emphasizes quality, consistency, and best practices in software development processes.
He serves as a senior architect and advisor on projects, contributing to business development strategy in sales processes.
Well-known retail brands rely on Pivotree for eCommerce system integration to enhance revenue, customer experience, and operational efficiencies.
Joel's role involves overseeing strategic planning, design, development, and optimization to ensure customers' online success through omni-channel eCommerce solutions.
He holds a Bachelor's degree in Computer Science and a Bachelor of Arts in Psychology from Carleton University, Ottawa.
Currently, Joel Farquhar holds the position of VP, Architecture at Pivotree.
