Washington University in St. Louis

Westfield HS

Sales Systems Architect at Atomic Revenue & Ignite Strategies

Like all business processes, sales and marketing can be quantified and qualified, then tracked, measured, reported and predicted.

To build your Sales Operating System, we begin with research and analysis, building a deep and comprehensive understanding of your company, the competitive environment and your specific customer or client base.

We analyze and understand current practices, in your company and industry, and discover the intersection of these patterns that leads to success. We measure, test and review to the appropriate level for your specific business.

From here we build your customer journey. This model of customer experience throughout their entire encounter(s) with your company provides a strategic framework that guides the development of all sales, marketing and retention activities. With a series of workgroups and workshops, this process creates focus and alignment across silos, serving to bridge gaps between individuals and divisions by simplifying and distilling goals and metrics into a common vision of success.

Then we build, test and refine systems that generate leads, nurture them, and convert them into sustainable, lasting clients. We work with your team at every step along the way, engaging them in the development of the entire methodology, so that they are fully vested in the system and the opportunities which it brings.

The bottom line?

More clients.
More Revenues.
Engaged Employees.
Company infrastructure.
Long-term value increase and sustainability.
Sales Strategy. Sales Direction. Sales Operations.

With solutions for small, mid and large businesses, we’re here to activate, accelerate and systematize your sales.

Ignite Strategies, LLC

Sales Systems Architect, Principal

Audit existing allocations of resources of time, energy, and money to identify and act on opportunities for improvement.

Prioritize sequence of initiatives to ensure successful outcomes.

Recruit and assemble teams to accomplish defined goals.

Establish vision and goals with a team, then generate traction to accomplish them.

Report data-driven statuses and outcomes whether they reflect positively or negatively.

Draw data from multiple sources to track measurable outcomes via scorecards, reports and dashboards.

Develop and direct comprehensive multi-channel marketing campaigns, including special events, printed media, direct mail, digital, web, content, outdoor, social media, and public relations elements.

Perform marketing and sales audit for companies, providing structural direction for increase in company value and sales efficacy.

Build and execute content marketing strategies, delivery mechanisms, structure and automations, incorporated with lead-scoring and prospecting metrics system.

Build compensation and incentive systems for sales and customer success teams.

Draw data from multiple sources to track successes and identify opportunities for improvements across the entire customer journey.

Research and create comprehensive marketing strategies, target markets, and in-depth client profiles derived from quantitative and qualitative data collection.

Develop collaborative and innovative community and business partnerships key to organizational growth, branding, recruiting, and new revenue streams.

Drive effective and inclusive decision-making processes to facilitate engagement from varying stakeholders to generate collaborative successes.

Industries served include:
Professional Services
Business Services
Digital Technology
Entertainment and  Media
Light manufacturing
Contracting
Education
501(c)3
B2B
B2C

Atomic Revenue

Chief Revenue Officer, Sales Director, Marketing Director, Sales Operations Director

As Executive Director, Emery built the Circus Flora brand as an integral part of the St. Louis community, driving earned revenue increases of greater than 90% and numerical sales growth of 55%. Using data-driven client and patron profiling and strategic pricing structures, he developed and directed comprehensive marketing campaigns, including special events, printed media, patron recognition, direct mail, digital, outdoor, social media, public relations, and direct sales strategies, tactics and executables. Further, he developed collaborative and innovative community and business partnerships and programming key to institutional growth, branding, and new revenue streams.

Circus Flora

Executive Director

Increased net revenue per transaction by greater than 20% per individual sales person by developing, and implementing a performance-based incentive structure.

Reduced escrow losses by greater than 50% annually.

Analyzed, negotiated, and modified banking relationships and structures to increase net revenues earned on funds held in escrow by greater than 100%.

Analyzed employee productivity and contributions to make effective layoff selections during market downturns, reducing payroll by 8%.

Developed collaborative and innovative business partnerships key to new revenue streams.

Developed comprehensive company structure and job descriptions.

Developed and implemented annual employee review and compensation adjustment program.

Increased flexibility, decreased expenses, and improved customer service at satellite offices through the introduction of IP Telephony, combined with a terminal server-based application network.  

Affected positive changes in state legislation and regulation.

Prepared & presented budgets, projections, pro-formas, as well as other performance-based analyses of productivity necessary to enable effective data-driven decision making.

Managed annual cash flows up to $2,400,000, interest bearing escrow accounts with balances exceeding $10,000,000.

Created strategic pricing structures.

Developed and maintained complex banking, insurance, and accounting relationships.  

Identified, recruited, and negotiated with key employees and contractors.

Managed facilities: front-office, back-office and warehouse.

Joel Emery