Joel Cummings

Joel Cummings is a marketing and innovation strategist based in Huntington Beach, California.1 He served as the Vice President of Strategy & Marketing at Assemble Inc from June 2020 to October 2021, a role he held for 1 year and 5 months.1 In this position, he led branding and lead generation efforts for the company, as well as consulted on marketing projects with clients and supported process improvement initiatives.1

Professional Background

Joel has extensive experience in marketing, strategy, and entrepreneurship:

Co-Founder Roles::

• Currently a co-founder of GenoGenix (since June 2023)1
• Co-founder of Stori Coffee (since June 2019), a vertically integrated coffee company focused on ethically sourced, specialty roasted coffee1
• Co-founder of DeptXYZ (since May 2018), a business consultancy helping companies that benefit society to start or scale1

Previous Positions::

• Director of Strategy at Belief Agency (August 2016 - May 2019)1
• Account Director at Belief Agency (June 2013 - August 2014)1
• Genius - Family Room Specialist at Apple (November 2008 - August 2009)1

Education and Skills

Joel attended Seattle Pacific University, where he earned a BA in Communications.1 His LinkedIn profile highlights his expertise in:

• Business strategy
• Leadership development
• Creative problem-solving
• Strategic communication
• Process improvement1

Joel describes his professional approach as focusing on refining vision, solidifying objectives, and maximizing opportunities. He emphasizes the importance of articulating vision and feelings into words, then finding creative ways to express them both physically and digitally.1