Joel Crabb

Joel Crabb is a Digital Transformation executive with a focus on retail. He has a strong track record of achievements in this space, including creating the Target Platform Architecture vision to modernize legacy systems, managing large teams of engineers, serving as a Blockchain executive sponsor, and driving product management at Target.

Educationally, Joel holds an MBA in Strategy and IT from the University of Minnesota - Carlson School of Management, a BS in Electrical Engineering from Washington University in St. Louis, and an MS in Nuclear Engineering from the University of Wisconsin-Madison.

His professional experience includes key roles such as Vice President of Architecture and Chief Architect at Target, Chief Architect and Head of Digital Engineering at Best Buy, and Director of Product Development at various organizations. Additionally, Joel has served on the boards of Open Voice Network and Minnestar, and held advisory positions at Datuit, LLC.

With a diverse career spanning roles from Software Engineer to Project Lead and Senior Manager, Joel has amassed a wealth of expertise in building and leading high-performing teams, driving digital transformation, and enhancing technological capabilities in the retail sector.