Joel Crabb

VP ECommerce

Joel Crabb is the Vice President of IT eCommerce at Costco Wholesale, a position he has held since September 2022. In this role, he is responsible for building an eCommerce platform that enhances omnichannel retail experiences for Costco's members. His focus includes developing web and mobile applications to improve customer engagement and streamline digital interactions.1 2

Professional Background

Costco Wholesale (2022 - Present): Leading the digital transformation and eCommerce initiatives.
Target (2016 - 2022): Served as Vice President of Architecture and Chief Architect, where he played a pivotal role in modernizing Target's IT infrastructure and enhancing its digital platform, which significantly contributed to revenue growth during the pandemic.
Best Buy (2010 - 2016): As Chief Architect, he led the transformation of BestBuy.com, implementing Agile methodologies and developing a new eCommerce platform that resulted in substantial traffic and revenue increases.1 2

Education

Joel holds multiple degrees:

Bachelor of Science in Electrical Engineering from Washington University in St. Louis.
Master of Science in Nuclear Engineering from the University of Wisconsin-Madison.
Master of Business Administration with a focus on Strategy and IT from the University of Minnesota's Carlson School of Management.2

Additional Roles

He is also involved in various leadership capacities outside of Costco:

Board Member at Minnestar since June 2019.
Former Board Chair at Open Voice Network from June 2020 to October 2022.2

Digital Transformation Expertise

Crabb has a strong background in leading digital transformations across major retail companies, emphasizing Agile practices and cloud architecture. His experience positions him as a key figure in shaping Costco's digital future.1 3