Joei Chan.

Joei Chan is a prominent marketing professional currently serving as the Director of Brand and Content at 360Learning, a collaborative learning platform based in Paris, France. She has a rich background in content marketing and brand strategy, with over six years of experience in various roles across multiple startups, primarily focusing on B2B and SaaS sectors.

Professional Background

• Current Role: At 360Learning, Joei leads a team of 17 specialists across various functions including content creation, SEO, social media, and brand design. Her efforts have significantly contributed to the company's growth, generating nearly 30% of total sales-qualified leads through organic channels without relying on paid advertising.13

• Previous Experience: Before her current position, Joei held the role of Director of Content at 360Learning, where she successfully transitioned the company's acquisition strategy from a full reliance on paid advertising to a balanced approach that incorporated organic lead generation. This shift not only reduced customer acquisition costs but also improved overall marketing efficiency.34

• Content Initiatives: One of her notable projects is the docu-series Onboarding Joei, which chronicles her first 90 days at 360Learning. This series has garnered recognition, being selected as an honoree in the Webby Awards for unscripted brand entertainment.4 The series aims to provide an authentic perspective on onboarding in the startup environment.

Education and Skills

Joei holds a degree from Yale University, which complements her extensive experience in marketing and communications. She is skilled in branding, storytelling, content strategy, lead generation, and influencer marketing.35

Personal Interests

In addition to her professional pursuits, Joei is passionate about yoga and incorporates this interest into her life outside of work. She also hosts a podcast titled Good Boss, Bad Boss, where she explores the complexities of leadership and management.23

Joei Chan's career trajectory reflects her commitment to innovative marketing strategies and her ability to adapt to changing industry landscapes, particularly in the wake of challenges posed by the COVID-19 pandemic.