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Joe Wheller
To be inclusive, or not to be inclusive, that is no longer the question. Are your insights disability-inclusive? That is the question.
Joe Wheller is a market research professional with a passion for amplifying the voice of the consumer to benefit businesses and individuals alike.
With a diverse educational background ranging from South-East Asian Studies to Social Research Methods, Joe combines academic knowledge with practical experience.
He founded Untapped Opinions to bridge the gap between organizations and people with disabilities, promoting inclusivity in insight generation.
Joe has held key positions in various organizations including Human8, Self-employed, CrowdEmotion, and Nielsen, where he demonstrated his expertise in consumer insights and consulting.
His extensive experience includes roles such as Managing Director, Senior Business Director, and Founder, highlighting his leadership and strategic capabilities.
Joe's career spans across regions like China, Hong Kong, and Vietnam, showcasing his international exposure and adaptability.
His involvement in cocreation, prototyping, and testing emphasizes a commitment to inclusive research practices that consider intersecting identities and disabilities.
Through Untapped Opinions, Joe aims to promote collaboration between businesses and individuals for mutual growth and understanding.
