Joe Tripodi

Joe Tripodi is a seasoned marketing executive with a distinguished career spanning over 40 years, during which he has held the Chief Marketing Officer (CMO) position at several prominent companies. He served as the CMO of Subway from January 2016 until his retirement in January 2019. In this role, Tripodi was instrumental in a significant brand transformation, which included the introduction of a new logo, the launch of innovative marketing campaigns such as "Make It What You Want," and efforts to digitize the business.12

Before joining Subway, Tripodi was the CMO and Chief Marketing and Commercial Officer at Coca-Cola, where he led various successful campaigns, including the iconic "Share a Coke" campaign. His previous roles also include CMO positions at Mastercard, Seagram, Allstate, and the Bank of New York. He began his career at IBM and later worked at Mobil Oil, gaining extensive international marketing experience along the way.134

Tripodi's leadership style is characterized by a focus on comprehensive brand and cultural transformation rather than just advertising changes. He emphasized the need for a robust infrastructure to support long-term success at Subway, highlighting the challenges of working with limited resources compared to larger corporations.123

Since retiring, Tripodi has remained active in the marketing field, joining the Board of Directors at Playfly Sports, where he continues to leverage his expertise in brand engagement and marketing strategy.4