Joe Staton

Joe Staton is a Client Strategy Director and Head of Media Measurement UK at leading market research company GfK. He holds a Bachelor of Arts in Design, History, and Film from Sheffield Hallam University. Joe's career spans multiple industries and roles, including Strategic Innovation Director, Managing Partner/Planning Director, Head of Market Dynamics, Planning & Insight Director, and Information Director. He worked at notable companies such as Experian, J. Walter Thompson Worldwide, Leo Burnett, and Interpublic Group. Joe is a former Systems Analyst at British Gas and an Account Planner at Euro RSCG at Havas. He is a sought-after speaker and spokesperson for GfK, regularly speaking about the company's market analysis and insights. Joe is also a former Futures & Knowledge Director at Leo Burnett and an Account Planner /Futures & Planning Director, Ammirati Puris Lintas at Interpublic Group (IPG). His current role at GfK with a focus on media measurement and client strategy provides him with the perfect blend of his passion for design, history, and film, along with his expertise in research, planning, and innovation.