Joe Sorge

Joe Sorge is a seasoned hospitality industry professional and entrepreneur based in Dallas, Texas.1 As the Co-Founder and Principal of SideWork Hospitality Consulting, he brings over three decades of experience to his role.12

Career Highlights

SideWork Hospitality Consulting: Joe has been leading SideWork since July 2018.1 In this role, he:

• Helps discover solutions for hospitality businesses through P&L analysis and operational adjustments
• Focuses on improving guest experiences, concept creation, branding, and store launches
• Develops marketing plans and strategies to increase guest retention and acquisition

Hospitality Democracy: Prior to SideWork, Joe co-founded and served as President of Hospitality Democracy from September 2000 to July 2018.1 During this time, he:

• Created and operated various hospitality concepts and venues in the Greater Milwaukee Area
• Managed restaurants including Onesto, Swig, Water Buffalo, Smoke Shack, and AJ Bombers

Expertise and Recognition

Joe Sorge is known for his:

• Proficiency in social media strategy and tactics
• Ability to improve guest experiences and operational efficiencies
• Experience in concept creation and branding

His work has been recognized by prominent media outlets such as The Wall Street Journal, The New York Times, CNN, and The Travel Channel.2

Education

Joe holds a Bachelor of Science degree in Hospitality Management from The Hotel School at Cornell University, which he attended from 1990 to 1993.1

Personal Approach

Joe emphasizes the importance of making work projects fun, believing that enjoyment is crucial in any professional endeavor.1 His approach combines analytical skills with a focus on creating meaningful guest interactions and sustainable business practices.