Joe Nigro

Joe Nigro is an entrepreneur and technology leader who founded Work Today, a text-based labor marketplace connecting blue-collar workers with daily job opportunities. Raised by a single mother, Nigro was inspired to create a platform that helps workers find consistent employment and get paid quickly.1

Professional Background:

• Founder & CEO of Work Today, Inc., a startup that matches 53 million blue-collar workers with daily jobs via text messaging1
• Previously served as:
  • VP of Growth at HomeHero (a non-medical senior care company)
  • General Manager at Handy
  • Founder of Unsully (a startup later acquired by Handy)1

Work Today Achievements:

• Raised $1.1 million in seed funding from multiple venture capital firms1
• Platform accumulated 50,000 workers and matched over 150,000 jobs
• Growing 30% month-over-month
• Focuses on industries like construction, demolition, and warehousing1

Entrepreneurial Approach: Nigro developed Work Today by personally networking, creating business cards in English and Spanish, and distributing them at Home Depot parking lots, unemployment agencies, and staffing firms. His platform charges businesses a 20% service fee and ensures workers are paid an average of nearly $14 per hour.1

Currently, Nigro is also involved with FIY.ai, an AI-powered platform for heavy machinery maintenance.2