Joe Masciantonio

Joe Masciantonio is a seasoned business executive currently serving as the President at JOCKO FUEL, a company that provides premium sports and lifestyle nutritional products.1 His career spans over two decades, showcasing expertise in customer development, revenue growth, and marketing across various industries.

Career Progression

Joe's professional journey includes:

• JOCKO FUEL: He joined the company in October 2020 as Chief Customer/Revenue Officer. In January 2023, he became CRO/CMO, and since August 2023, he has been serving as President.1

• The Nature's Bounty Co.: Prior to JOCKO FUEL, Joe held leadership positions including Vice President Customer Development/Strategic Channels Marketing and Vice President Ecommerce & Specialty Markets.1

• Johnson & Johnson: He spent nearly a decade in various roles, including Director/Regional Customers Alternate Channels and Senior Sales Strategy Manager.1

• Earlier Career: Joe also gained valuable experience at HJ Heinz in Category Development and at General Mills in various sales analytical and management positions.1

Education and Other Ventures

Joe holds a Bachelor of Science (B.S.) degree from Saint Joseph's University, which he earned between 1997 and 2001.1 In addition to his corporate roles, he is also the Co-Founder of Pursuit Wrestling Academy, a 501c-3 nonprofit organization based in Dublin, Pennsylvania.1

Role at JOCKO FUEL

As part of the JOCKO FUEL management team, Joe has played a crucial role in the company's growth. In March 2022, JOCKO FUEL received a $30 million investment from Goode Partners, a private equity firm, to accelerate its growth.23 This investment validated the company's significant growth trajectory and Joe's contributions as part of the leadership team.

Joe Masciantonio's diverse experience in customer-centric roles, coupled with his strategic mindset and analytical capabilities, has positioned him as a key figure in JOCKO FUEL's expansion and success in the competitive nutritional products market.