Joe Marciante

Joe Marciante is the Vice President of Product Development at Lane Boots, a company specializing in western boots, work boots, and casual footwear.12 He has been in this role since November 2019, based in Arlington, Texas.1

Professional Background

Joe has an extensive career in the footwear industry, spanning over two decades. His experience includes:

Previous Roles::

• Founder and President of Marciante Brands, LLC (2016-2019)
• Various positions at Ariat International (2007-2016)
• Brand Manager at Justin Brands, Inc. (2006-2007)
• VP Sales at Rocky Brands, Inc. (2003-2006)
• VP Sales & Marketing at HH Brown - Double H Boot Division (1997-2003)

Expertise

Joe is known for his expertise in:

• Footwear and accessories design
• Product development and commercialization
• Sourcing
• Sales team management
• Marketing and promotions

He has particular experience with work boots, western boots (including exotic leathers), and casual footwear.1

Achievements

During his career, Joe has made significant contributions to the footwear industry:

• At Ariat International, he played an integral role in developing the Work Hog boot platform, which became the top-selling category for the brand.1
• He was involved in the design and development of three new top-selling platform categories at Ariat: Work Hog, Tombstone, and Quick Draw.1
• At Rocky Brands, he grew the business by 15-20% per year.1

Joe is described as an infectious leader and excellent communicator, with a proven ability to build and inspire teams that surpass goals.1