Joe Loar

Experienced Military Officer and Educator

Joe Loar is currently the Senior Manager of Human Resources at Fathom, a position he has held since July 2023.1 He is based in Cleveland, Ohio, United States.

Career at Fathom

Joe has been with Fathom for several years, progressing through various roles:

Sr. Manager, Human Resources (July 2023 - Present)
Manager, Talent (September 2021 - July 2023)
Manager, Paid Media + Display (May 2020 - June 2022)
Strategist, Paid Media + Display (July 2019 - May 2020)
Manager, Digital Analytics (August 2018 - June 2019)
Sr. Specialist, Digital Analytics (April 2017 - July 2018)
Specialist, Digital Analytics (November 2015 - April 2017)
Associate, Digital Marketing (June 2015 - November 2015)

Background and Education

Joe has over a decade of agency experience in digital marketing and analytics.1 He holds a Bachelor of Science in Visual Communication Technology from Bowling Green State University, where he studied from 2011 to 2015.1

Skills and Certifications

Joe has demonstrated expertise in various areas of digital marketing, including:

Search Engine Marketing
Paid Media and Display advertising
Digital Analytics

He also holds several certifications, including:

Google Ads (issued May 2018)
Google Tag Manager Fundamentals (issued July 2015)
Google Analytics Platform Principles (issued April 2019)

Joe describes himself as having a strong work ethic and a love for learning and executing new Search Engine Marketing strategies.1

Experience

Battalion Commander at 101st Airborne Division, U.S. Army

Professor of Military Science at Arkansas State University; Senior Operations Manager and various other roles within the U.S. Army; Senior Logistics Manager for NATO

Education

MBA, Marketing from Arkansas State University (2019 - 2021); Master's degree, Military History from U.S. Army Command and General Staff College (2014 - 2015); BA, History from University of Tennessee, Knoxville (2001 - 2005)